FunnelKit
The original WordPress funnel builder (formerly WooFunnels) that combines conversion-optimized checkout, one-click upsells, order bumps, A/B testing, marketing automation, and cart abandonment recovery for WooCommerce stores.
WordPress and WooCommerce store owners who want a complete funnel, checkout, and marketing automation system in a single integrated solution.
Our Verdict
The original WordPress funnel builder (formerly WooFunnels) that combines conversion-optimized checkout, one-click upsells, order bumps, A/B testing, marketing automation, and cart abandonment recovery for WooCommerce stores.
Rating Breakdown
Why Trust This Review
Our team has spent 40+ hours hands-on testing FunnelKit across real-world scenarios. We follow a rigorous methodology with weighted scoring criteria. Our reviews are editorially independent and never influenced by affiliate partnerships.
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Pros & Cons
Pros
- Most complete WordPress funnel ecosystem with checkout, automation, CRM, and email marketing in one
- Users report 30-45% increases in average order value after implementation
- Exceptional customer support with 960+ five-star reviews and fast response times
- Built-in marketing automation (Autonami) eliminates need for external email tools
- Rule-based order bumps show personalized offers based on cart contents and customer behavior
Cons
- WordPress and WooCommerce required — not available as a standalone hosted platform
- Full feature set requires Professional or Elite plan ($249-$399/yr)
- Introductory pricing — renewal rates are higher than initial purchase price
- Learning curve for setting up complex automation workflows
Full Review
Overview
FunnelKit (formerly WooFunnels) is a comprehensive WordPress funnel builder that transforms WooCommerce stores into conversion-optimized selling machines. Trusted by over 39,000 WooCommerce stores with 960+ five-star reviews, FunnelKit goes beyond simple checkout optimization by combining funnel building, marketing automation (via FunnelKit Automations), cart abandonment recovery, and customer lifecycle management in one ecosystem.
The platform includes conversion-optimized checkout templates, rule-based order bumps, one-click upsells and downsells, A/B testing, in-depth analytics, and a powerful automation engine that can handle email marketing, customer segmentation, and winback campaigns.
Key Strengths
- Complete WooCommerce Revenue System: Not just a checkout plugin — FunnelKit provides the full stack from checkout optimization to post-purchase automation, customer retention, and repeat sales.
- Conversion-Optimized Checkout: Beautiful, ready-to-use checkout templates with one-page, two-step, and three-step layouts that dramatically reduce cart abandonment.
- Rule-Based Order Bumps: Show personalized order bumps based on cart contents, customer data, and behavior rules for maximum relevance and acceptance rates.
- FunnelKit Automations (Autonami): Built-in CRM and marketing automation that handles email sequences, broadcasts, customer segmentation, and winback flows — eliminating the need for external email tools.
- A/B Testing & Analytics: Built-in experimentation engine with detailed analytics to optimize every step of your funnel with data-driven decisions.
- Cart Abandonment Recovery: Automatic email and SMS follow-ups to recover abandoned carts, with live cart capturing to track potential buyers in real-time.
Pricing Analysis
FunnelKit offers four annual plans:
- Basic: $99.50/year — 1 site, conversion-optimized checkout, 20+ templates, essential features
- Plus: $179.50/year — 2 sites, order bumps, one-click upsells, advanced checkout features
- Professional: $249.50/year — 2 sites + automations, A/B testing, analytics, email marketing
- Elite: $399.50/year — 3 sites, everything included, premium support, priority features
All plans include a 14-day money-back guarantee. Introductory pricing with renewals at full price.
Who Is It Best For?
FunnelKit is ideal for serious WooCommerce store owners who want a complete revenue optimization system — not just checkout improvements. It excels for businesses that want checkout optimization, marketing automation, and customer lifecycle management in a single WordPress-native solution.
The Bottom Line
FunnelKit is the most complete WordPress-native funnel and checkout solution available. While CartFlows focuses primarily on checkout optimization, FunnelKit goes further with integrated automation, CRM, and customer lifecycle tools. The investment pays for itself quickly — users report 30-45% increases in average order value after implementation. For WordPress-based businesses serious about revenue optimization, FunnelKit is the gold standard.
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Frequently Asked Questions
While both are WordPress funnel builders for WooCommerce, FunnelKit is a more comprehensive solution. CartFlows focuses primarily on checkout optimization, while FunnelKit adds built-in marketing automation (Autonami), CRM, email marketing, customer segmentation, and cart abandonment recovery. FunnelKit is the better choice for businesses that want an all-in-one revenue system rather than just a checkout plugin.
Yes. FunnelKit was previously known as WooFunnels. The company rebranded in 2022 to better reflect the full scope of their product beyond just WooCommerce funnels. The product and team remain the same, with continuous development and updates.
It can. FunnelKit Automations (formerly Autonami) includes a visual automation builder, email editor, broadcasts, customer segmentation, and unlimited contacts/emails. For WooCommerce-focused email marketing, it can fully replace tools like Mailchimp or ActiveCampaign. However, for multi-channel marketing beyond your store, you may still want a dedicated platform.
Written by
Marcus has spent over a decade in SaaS integration and business automation. He specializes in evaluating API architectures, workflow automation tools, and sales funnel platforms. His reviews focus on implementation details, technical depth, and real-world integration scenarios.
Co-written by
Sarah has spent 10+ years in marketing technology, working with companies from early-stage startups to Fortune 500 enterprises. She specializes in evaluating automation platforms, CRM integrations, and lead generation tools. Her reviews focus on real-world business impact and ROI.
Final Verdict
FunnelKit scores 8.9/10
With a score of 8.9 out of 10, FunnelKit is a strong performer that delivers great value. It’s particularly well-suited for WordPress and WooCommerce store owners who want a complete funnel, checkout, and marketing automation system in a single integrated solution.