8 products tested & ranked

We Tested 8 All-in-One Funnel Builders — Here's What's Actually Worth It

We tested and compared the leading funnel builder platforms so you don't have to. Find the perfect tool to build, launch, and optimize your sales funnels.

Featuring:

ClickFunnels·Kartra·

GoHighLevel·

Systeme.io·

GetResponse+3 more

Helping 12,000+ professionals choose the right tools

Quick Answer

Our Top 3 Picks at a Glance

See all reviews

Best Overall

9.0

ClickFunnels

From $97/mo (Startup) to $297/mo (Pro). 14-day free trial available.

The market-leading all-in-one funnel builder created by Russell Brunson, offering drag-and-drop funnel creation, email marketing, CRM, A/B testing, and checkout pages for entrepreneurs and marketers.

Try ClickFunnels Free

Best for Small Teams

8.7

Kartra

Essentials from $52/month (billed annually). Professional plan for agencies and larger teams. 30-day money-back guarantee. No free plan.

A powerful all-in-one marketing platform that combines landing pages, email marketing, checkouts, membership sites, video hosting, helpdesks, and advanced behavior-based automation in a single integrated ecosystem.

Try Kartra Free

Best Value

8.8

GoHighLevel

From $97/mo (Starter) to $497/mo (Agency Pro). 30-day free trial.

The leading CRM and marketing platform built specifically for agencies, offering unlimited contacts, funnel building, SMS/email automation, reputation management, and a unique white-label SaaS reselling model.

Try GoHighLevel Free

Why Sales Funnel Software Matters in 2026

A well-built sales funnel is the backbone of any successful online business. It takes cold visitors and systematically guides them toward becoming paying customers. In 2026, the best funnel builders do far more than create landing pages — they handle email automation, checkout processing, membership delivery, and analytics under one roof.

How We Evaluate Funnel Builders

Our team tests each platform hands-on, building real funnels from scratch. We evaluate ease of use, template quality, automation depth, integration options, page load speed, and overall value for money. Every score is backed by actual testing data and verified user reviews.

What to Look for in a Funnel Builder

When choosing your funnel builder, consider your primary use case (lead generation, product sales, course delivery), your technical comfort level, and your budget. The best tool is the one that matches your workflow without requiring workarounds.

0Products Tested

0+Hours of Testing

0+Years Experience

0Expert Reviewers

Affiliate Disclosure: We may earn affiliate commissions when you purchase through links on this site. This never influences our ratings or recommendations. Our reviews are based on independent, hands-on testing. We believe in full transparency about how we make money. Read our full disclosure →

Our Top Picks

#1 Top Pick

ClickFunnels

Best Overall

9.0

Excellent

Try ClickFunnels Free

#2 Runner Up

Kartra

Best All-in-One

8.7

Very Good

Try Kartra Free

#3 Also Great

GoHighLevel

Best for Agencies

8.8

Very Good

Try GoHighLevel Free

#1 Our Top Pick

Editor's Choice

From $97/mo (Startup) to $297/mo (Pro). 14-day free trial available.

ClickFunnels

Entrepreneurs and marketers who want the industry-leading funnel platform with proven conversion templates and an active community.

Read Full Review →

Excellent

Features9.5

Ease of Use8.5

Integration8.5

Value for Money7.0

Head-to-Head Comparison

Feature	ClickFunnels9.0/10	Kartra8.7/10	GoHighLevel8.8/10	Systeme.io8.5/10	GetResponse8.2/10	Kajabi8.4/10	Builderall7.5/10	Thrive Suite8.0/10
Starting Price	From $97/mo (Startup) to $297/mo (Pro). 14-day free trial available.	Essentials from $52/month (billed annually). Professional plan for agencies and larger teams. 30-day money-back guarantee. No free plan.	From $97/mo (Starter) to $497/mo (Agency Pro). 30-day free trial.	Free plan available. Paid plans from $17/mo to $97/mo. No transaction fees.	Free plan available. Paid plans from $19/mo (Starter) to $69/mo (Creator).	From $69/mo (Kickstarter) to $399/mo (Pro). 14-day free trial available.	Free plan available. Paid plans from $17/mo (Core) to $247/mo (Premium).	$299/year for full suite (or $149/quarter). 30-day money-back guarantee.
Free Plan
Starting Price	$97/mo	$59/mo	$97/mo	$0/mo	$19/mo	$69/mo	$17/mo	$299/yr
Ease of Use	8.5	7.5	7.0	9.0	8.5	9.0	6.5	7.5
Email Marketing
A/B Testing
Checkout Pages
Automation	8.0	9.5	9.0	7.0	8.0	7.5	7.0	6.5
Templates	9.0	7.5	7.0	7.0	8.0	8.0	7.5	9.0
	Try ClickFunnels Free	Try Kartra Free	Try GoHighLevel Free	Get Started Free	Try GetResponse Free	Try Kajabi Free	Try Builderall Free	Get Thrive Suite

Detailed Reviews

Very Good

Kartra

Best All-in-OneCourse creators and digital entrepreneurs who need deep behavior-based automation and want every marketing tool under one roof.

Features9.5

Ease of Use7.5

Integration8.5

Value for Money8.0

Pros

Best-in-class behavior-based automation that tracks actions across pages, emails, videos, and checkouts
Funnel Mapper and Simulator lets you visually plan and test customer journeys before launch
Truly all-in-one with video hosting, helpdesk, webinars, and CRM included at no extra cost
One-click importable campaigns from the marketplace save hours of setup time
Affordable entry point at $59/mo for the Essentials plan with core features

Cons

Steep learning curve due to the depth and complexity of automation features
Contact-based pricing can become expensive as your list grows beyond 2,500
Page builder templates feel dated compared to newer competitors like ClickFunnels 2.0
Transaction fees apply on the Essentials and Starter plans (removed on Growth)

Pricing: Essentials from $52/month (billed annually). Professional plan for agencies and larger teams. 30-day money-back guarantee. No free plan.

Read Full Review →

Very Good

GoHighLevel

Best for AgenciesMarketing agencies and consultants who manage multiple clients and want a white-label CRM and funnel platform they can resell.

Features9.5

Ease of Use7.0

Integration9.0

Value for Money9.0

Pros

Unlimited contacts on all plans with no per-contact pricing, unlike HubSpot or ActiveCampaign
White-label SaaS mode lets agencies resell the platform under their own brand for recurring revenue
Replaces 5+ tools (CRM, funnel builder, email, SMS, calendar, reputation management) in one platform
Unlimited sub-accounts on the Unlimited plan for managing multiple client businesses
Built-in AI features including conversation bots, voice agents, and content generation

Cons

Steep learning curve with a complex interface that can overwhelm new users
SMS and phone features require additional Twilio/Mailgun setup and usage-based charges
Page builder and template designs lag behind dedicated funnel builders like ClickFunnels
Primarily designed for agencies — individual entrepreneurs may find features overly complex

Pricing: From $97/mo (Starter) to $497/mo (Agency Pro). 30-day free trial.

Read Full Review →

Very Good

Systeme.io

Editor's Choice

Best Free OptionBudget-conscious entrepreneurs and solopreneurs who need a complete marketing platform without the premium price tag.

Features7.5

Ease of Use9.0

Integration7.0

Value for Money9.5

Pros

Generous free plan with 2,000 contacts, unlimited emails, 3 funnels, and product selling capability
Zero transaction fees on all plans, including the free tier
Most affordable paid plans starting at just $17/mo — actually lowered prices in 2025
Intuitive drag-and-drop funnel builder with easy payment gateway integration
Complete feature set including courses, memberships, blogs, and affiliate management

Cons

Navigation can be confusing with some features buried in unintuitive menu locations
Limited template selection and design flexibility compared to premium competitors
Contact limits on lower plans force upgrades as your list grows (5,000 on Startup)
Fewer third-party integrations than established platforms like ClickFunnels or GetResponse

Pricing: Free plan available. Paid plans from $17/mo to $97/mo. No transaction fees.

The most affordable all-in-one marketing platform with a generous free plan including 2,000 contacts, unlimited emails, sales funnels, course hosting, and affiliate management — ideal for bootstrapping entrepreneurs.

Read Full Review →

Very Good

GetResponse

Best Email + FunnelsEmail-first marketers who want integrated funnel building and automation capabilities at a competitive price.

Features8.0

Ease of Use8.5

Integration8.5

Value for Money8.5

Pros

Best-in-class email marketing with unlimited sends on all paid plans and strong deliverability
Guided conversion funnel builder walks you step-by-step through funnel creation
AI course creator and premium newsletter monetization tools on the Creator plan
Free plan with 500 contacts and 30-day trial of premium features for risk-free evaluation

Cons

Advanced email automations locked to the higher-tier Marketer plan at $59/mo
Funnel building capabilities are less sophisticated than dedicated funnel platforms
Limited flexibility with form design and customization options
Pricing scales steeply with subscriber count, reaching $174/mo at 25,000 contacts on Starter

Pricing: Free plan available. Paid plans from $19/mo (Starter) to $69/mo (Creator).

An established email marketing platform that has evolved into an all-in-one marketing solution with conversion funnels, landing pages, webinars, AI course creation, and e-commerce tools for growing businesses.

Read Full Review →

Very Good

Kajabi

Serious course creators and coaches who want the most polished all-in-one knowledge commerce platform with zero transaction fees.

Features8.5

Ease of Use9.0

Integration7.5

Value for Money7.0

Pros

Best-in-class course creation with multimedia lessons, drip content, quizzes, and cohort-based delivery
Zero transaction fees on all plans, letting creators keep 100% of their sales revenue
Most polished and intuitive user experience among all-in-one platforms
Integrated community platform, coaching tools, and branded mobile app for member engagement
Replaces $200-500+/mo in separate tool subscriptions with a single platform

Cons

Premium pricing starting at $69/mo with the full-featured Basic plan at $149/mo
Kickstarter plan is severely limited with only 1 product, 250 contacts, and 50 customers
Limited design flexibility compared to dedicated page builders — less customization freedom
Funnel building (Pipelines) is less advanced than specialized funnel platforms like ClickFunnels

Pricing: From $69/mo (Kickstarter) to $399/mo (Pro). 14-day free trial available.

The premium all-in-one platform purpose-built for course creators, coaches, and membership site owners, combining course hosting, website building, email marketing, funnels, community, and payment processing with zero transaction fees.

Read Full Review →

Good

Builderall

Budget-conscious entrepreneurs who want the widest range of marketing tools at the lowest possible price.

Features8.5

Ease of Use6.5

Integration7.0

Value for Money9.0

Pros

Most tools for the lowest price — 25+ integrated marketing tools starting at just $17/mo
Genuine free plan with no credit card required to get started with 3 websites
No transaction fees on any plan, keeping more revenue in your pocket
Includes unique tools like heat maps, chatbot builder, and webinar platform not found in competitors

Cons

Interface feels overwhelming and cluttered with 25+ tools to navigate
Individual tools lack the polish and depth of dedicated single-purpose alternatives
Lower email sender reputation compared to established providers like Mailchimp or ConvertKit
Core plan at $17/mo is severely limited — funnel builder requires $97/mo Advanced plan

Pricing: Free plan available. Paid plans from $17/mo (Core) to $247/mo (Premium).

The most feature-packed budget marketing platform with 25+ tools including website building, funnel creation, email marketing, webinars, chatbots, CRM, and e-commerce — all starting at just $17/month.

Read Full Review →

Very Good

Thrive Suite

WordPress users who want a complete, self-hosted conversion toolkit at a fraction of SaaS pricing.

Features8.5

Ease of Use7.5

Integration7.0

Value for Money9.5

Pros

Unbeatable value at $299/year — a fraction of the cost of SaaS funnel builder subscriptions
Best-in-class A/B testing for WordPress with Thrive Optimize built into the suite
Full data ownership with self-hosted WordPress — no vendor lock-in or platform dependency
290+ conversion-optimized landing page templates and 9+ integrated plugins
License covers 5 WordPress sites, making it extremely cost-effective for multiple projects

Cons

Requires WordPress hosting and management — not a standalone SaaS solution
No built-in email marketing, CRM, or payment processing — needs third-party integrations
No free plan or trial — only a 30-day money-back guarantee for evaluation
Can become plugin-heavy on WordPress sites, potentially affecting page load performance

Pricing: $299/year for full suite (or $149/quarter). 30-day money-back guarantee.

A comprehensive WordPress-based conversion toolkit featuring 9+ integrated plugins for page building, funnel creation, A/B testing, lead generation, course creation, and scarcity campaigns — all for one annual fee.

Read Full Review →

Our Testing Methodology

Our team of funnel experts tests each platform hands-on for a minimum of three weeks. We build real funnels, test page load speeds, evaluate template quality, and measure automation capabilities. Scores are based on a weighted rubric covering 8 key criteria including ease of use, features, value, and support.

Written by

Marcus RiveraSaaS Integration Expert

Marcus has spent over a decade in SaaS integration and business automation. He specializes in evaluating API architectures, workflow automation tools, and sales funnel platforms. His reviews focus on implementation details, technical depth, and real-world integration scenarios.

API IntegrationBusiness AutomationSales FunnelsAI Tools

Our Top 3 Picks at a Glance

Why Sales Funnel Software Matters in 2026

How We Evaluate Funnel Builders

What to Look for in a Funnel Builder

Our Top Picks

Head-to-Head Comparison

Detailed Reviews

Pros

Cons

Pros

Cons

Pros

Cons

Pros

Cons

Pros

Cons

Pros

Cons

Pros

Cons

Our Testing Methodology

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