FunnelKit Pricing 2026: Is It Worth the Cost?

FunnelKit Pricing 2025: Every Plan, Price, and Hidden Cost Explained

FunnelKit has quietly become one of the most powerful WooCommerce funnel builders on the market, with over 39,415 stores using it to increase average order value and cut cart abandonment. But before you commit, you need to know exactly what you're paying for — and what surprises might be hiding in the fine print.

This guide breaks down every FunnelKit plan, their exact prices, what's included, and how they stack up against tools like SamCart, ClickFunnels, and Kartra.

FunnelKit Pricing at a Glance (2025)

FunnelKit is sold as an annual WordPress plugin license. There is no true monthly billing option — all plans are paid upfront for a full year. The prices listed below reflect current promotional pricing (regular pricing is higher).

Monthly equivalent breakdown (annual price ÷ 12): Basic works out to roughly $8.29/month, Plus to $14.96/month, Professional to $20.79/month, and Elite to $33.29/month — making FunnelKit significantly cheaper per month than most SaaS competitors when spread across the year.

What Each FunnelKit Plan Includes

Basic — $99.50/year

The Basic plan is built around conversion-optimised checkout and is best suited for stores that want to upgrade from WooCommerce's default checkout without getting into advanced upsell mechanics.

• 1 site license
• Store checkout (single and multi-step)
• Conversion-optimised templates
• Flexible field editor (add, remove, and rearrange checkout fields)
• Custom fields support
• Cart editing at checkout
• Google Address Autocomplete
• Advanced phone field (country code detection)
• 9 checkout conversion optimisations
• Abandoned cart recovery
• Thank you page builder with 20+ templates
• Conditional thank you pages
• Conversion pixel tracking
• Slide cart

What Basic does not include: order bumps, one-click post-purchase upsells, A/B split testing, or marketing automation. If revenue maximisation is your goal, Basic is a starting point — not the destination.

Plus — $179.50/year

FunnelKit positions Plus as the plan "for businesses who want to increase average order value." This is where the real funnel mechanics kick in. In addition to everything in Basic, Plus adds:

• WooCommerce order bumps (pre-purchase add-ons shown at checkout)
• One-click post-purchase upsells and downsells
• Rule-based upsell targeting (product, cart value, user role, etc.)
• Funnel builder with step sequencing
• Lead generation opt-in funnels
• Page builder integrations (Elementor, Divi, Gutenberg, Bricks)
• Access to premium template library

Plus is where the average order value needle actually moves. If you're currently running a WooCommerce store without order bumps or upsells, upgrading from Basic to Plus can realistically pay for itself with a handful of additional sales per month.

Professional — $249.50/year

Professional is FunnelKit's most popular plan (marked "Best Value Deal") and targets stores that want to "maximize revenue with automations." It includes everything in Plus, and adds:

• FunnelKit Automations (built-in email marketing and CRM)
• Visual automation workflow builder
• Behavioural email sequences (post-purchase, win-back, birthday, etc.)
• Contact management and tagging
• A/B split testing for funnels and checkout pages
• Advanced analytics and revenue reporting
• Detailed funnel performance tracking per step

The automation engine bundled here replaces the need for a separate email marketing tool for many stores. If you're paying for an external autoresponder just to handle WooCommerce post-purchase flows, Professional may actually reduce your total software spend.

Elite — $399.50/year

Elite is FunnelKit's top-tier offering, described as the "premier solution for smart businesses looking to drive big results." It bundles everything in Professional, and adds:

• Extended site license (suitable for agencies and multi-store operators)
• Priority support with faster response times
• Access to all future plugin modules and updates
• Advanced CRM and segmentation features
• Premium onboarding resources

Elite makes sense for WooCommerce agencies managing client stores or businesses running multiple eCommerce properties who want everything under one license without paying per-site fees.

Hidden Costs: What FunnelKit Doesn't Tell You Upfront

FunnelKit is more transparent than most. There are no credit systems, no contact-count overages, and no per-transaction fees. However, there are a few costs to be aware of before you budget:

• Annual renewal at full price: The promotional pricing shown ($99.50, $179.50, etc.) applies to your first purchase. Renewal rates revert to the regular price ($129, $299, $399, $599). Always check the renewal cost before assuming your year-two spend matches year one.
• WordPress hosting is separate: FunnelKit is a WordPress plugin — it requires a self-hosted WordPress + WooCommerce installation. Quality managed WordPress hosting (WP Engine, Kinsta, Cloudways) runs $30–$100/month depending on traffic, and this cost is entirely on top of your FunnelKit license.
• Page builder add-ons: FunnelKit integrates with Elementor, Divi, and Bricks Builder, but those tools are licensed separately. Elementor Pro runs $59/year; Divi runs $89/year.
• Email sending costs (Professional/Elite): The built-in automation engine handles workflows, but actual email delivery at scale requires a transactional email service. SendGrid, Mailgun, and Postmark are commonly used — typically $10–$30/month for small-to-medium volumes.
• Payment gateway fees: Stripe and PayPal charge 2.9% + $0.30 per transaction regardless of your FunnelKit plan. FunnelKit itself adds no platform fee on top of this.

FunnelKit vs Competitors: Pricing Comparison Table

FunnelKit is a WooCommerce-native plugin, which makes it a fundamentally different product category than hosted SaaS funnel builders. The comparison below accounts for that distinction.

The cost gap between FunnelKit and hosted SaaS platforms like ClickFunnels or Kartra is substantial. ClickFunnels' entry plan at $97/month ($1,164/year) costs more than FunnelKit's Elite tier at $399.50/year — and FunnelKit includes automations that ClickFunnels charges extra for at higher tiers.

The tradeoff is self-hosting complexity. SaaS platforms handle servers, security, and uptime for you. FunnelKit requires you to manage WordPress hosting — which adds both ongoing cost and maintenance overhead. For WooCommerce stores that are already self-hosted, this is a non-issue. For businesses starting from scratch, it's worth factoring in.

Against CartFlows (its direct WordPress competitor), FunnelKit competes strongly on features, particularly with automations bundled in Professional — CartFlows requires separate automation tools to match that capability.

Who Each Plan Is Best For

Basic ($99.50/year) — Best for New WooCommerce Stores

Basic is the right starting point for a store that's just launched or has under $5,000/month in revenue. The checkout optimisations alone — abandoned cart recovery, multi-step checkout, Google Address Autocomplete — will move your conversion rate noticeably compared to WooCommerce's native checkout. A single additional sale per month easily justifies the cost.

Ideal use cases: Dropshipping stores in early traction phase, niche product sellers, small WooCommerce stores running a single domain.

Plus ($179.50/year) — Best for Stores Ready to Maximise Order Value

If your store is converting but you're not capturing every revenue opportunity at checkout, Plus is where you start. Order bumps alone — the pre-checkout add-on offers — can increase average order value by 10–30% on typical product lines. One-click upsells after purchase add another layer on top. At $179.50/year, a store doing $10,000/month in revenue only needs order bumps to lift AOV by 0.15% to break even on the license.

Ideal use cases: Physical product stores with natural bundle opportunities, digital product sellers, supplement or consumables brands with upsell stacks.

Professional ($249.50/year) — Best for Stores Running Email Automations

Professional is the tier where FunnelKit becomes a near-complete eCommerce growth stack. The built-in automation engine replaces basic tools like ActiveCampaign for WooCommerce-specific workflows (post-purchase sequences, win-back campaigns, cart recovery). If you're currently paying $50–$100/month for a separate email tool just to power WooCommerce automations, Professional likely saves you money net of its cost.

Ideal use cases: Stores with $20,000+/month revenue that need post-purchase retention sequences, subscription box businesses, course sellers using WooCommerce.

Elite ($399.50/year) — Best for Agencies and Multi-Store Operators

Elite makes financial sense when you're managing more than one WooCommerce property or running client stores. The extended site license means you're not paying per-site fees, and priority support becomes genuinely valuable when a client store is having checkout issues on a peak sales day.

Ideal use cases: WordPress agencies building WooCommerce stores for clients, business owners with 3+ separate WooCommerce stores, enterprise eCommerce operations with complex funnel requirements.

Money-Saving Tips for FunnelKit

• Buy during promotional windows: FunnelKit's current promotional pricing saves between $29.50 and $199.50 off regular rates. The discounts are most aggressive on higher-tier plans — Elite saves $199.50 versus regular pricing. These promotional prices are time-limited, so purchasing sooner locks in the lower rate.
• Start at Plus, not Basic: The jump from Basic ($99.50) to Plus ($179.50) is only $80 per year — and Plus adds order bumps and one-click upsells that can generate thousands in additional revenue. Most stores will earn back the $80 difference within the first week of running order bumps. Starting at Basic and upgrading later means paying for two license periods.
• Use the 100% money-back guarantee: FunnelKit offers a no-risk money-back guarantee. Buy the plan you think you need, implement it fully, and if the conversion uplift doesn't justify the cost within the guarantee window, request a refund. There's no reason to buy conservatively.
• Replace your email tool with Professional: If you're paying for a standalone WooCommerce email automation tool, compare that cost against the $70 upgrade from Plus to Professional ($179.50 → $249.50). In many cases, Professional is cheaper than maintaining a separate automation subscription — and it's natively integrated with your order and customer data.
• Annual is the only option — budget accordingly: Since FunnelKit doesn't offer monthly billing, your full annual cost is due at purchase. Time your purchase to align with your business's cash flow, not the renewal date that might otherwise catch you at a low-revenue period.
• Watch renewal pricing: Set a reminder 60 days before your license renewal. Renewal rates revert to regular pricing ($129, $299, $399, $599), which is meaningfully higher than the promotional rate you paid initially. Renewing during a new promotional event — if one is running — can preserve your savings year-over-year.

Is FunnelKit Worth the Price?

For WooCommerce stores, FunnelKit delivers exceptional value relative to its price point. At $99.50–$399.50 per year, it's a fraction of the cost of hosted alternatives like ClickFunnels ($1,164–$5,964/year) or Kartra ($1,428–$6,588/year).

The key constraint is the WooCommerce dependency. FunnelKit does not work outside of WordPress + WooCommerce — if your store runs on Shopify, or you're building a non-eCommerce funnel, you'll need a different tool. For that use case, hosted builders like Leadpages or Systeme.io are worth comparing.

But for WooCommerce merchants who are already self-hosted, FunnelKit is one of the clearest ROI decisions in the plugin ecosystem. The 970+ five-star reviews across 39,415+ stores back that up with real-world validation rather than marketing claims.

Start with Plus if you have an active WooCommerce store. Upgrade to Professional if you want to retire your standalone email tool. Buy Elite if you're running multiple stores or managing client properties.